From a desire to create a harmonious blend of fashion and art, entrepreneurial sisters Nada and Noor Alawi brought to life their vision with the inception of Annada.  In 2011, Annada began its creative journey curating artistic talent and sharing art through fashion accessories. Beginning with two highly celebrated artists and a silk scarf line, today we have collaborated with over twenty internationally renowned artists from the region and expanded to include apparel, leather goods and paper goods.
 
Our scarves are crafted from a range of exquisite fabrics; from delicate silk to fine wool and cashmere, our growing collection epitomizes versatility and sartorial grace. Inspired by fine artwork of the region and the colorful culture of the Arab world, Annada weaves together unique elements to charm us
with timeless accessories. 
 

Art is the reason Annada started; it motivates and shapes our future and will always be at the very center of our existence.  We share, we enrich, we enlighten, and we bring the culture and beauty of the Arab World to all.

True to the vision of Annada Founders, Annada brings to you a collection of elegance and innovation, sharing art with the world through every teal box. The brand is constantly growing, with new collections, limited edition creations and artist collaborations released seasonally and in line with newly created masterpieces from our talented artists and designers. 

We welcome you to the world of Annada, and invite you to find beauty in our collection and indulge in our many gifting options, spreading our passion from each artist to Annada, and from Annada to you.

 

Vision

Illuminate Your World

We seek to give people the feeling of color, brightness, beauty and having learned something new about art from the Middle East.

Mission

Annada’s mission is to fill the world with a fusion of art and lifestyle, showcasing the unique art, culture and creativity of the Middle East

Values

 Art for life
Enduring Elegance
Brilliance & Beauty
Originality & Ingenuity
Illumination