At Annada, we believe that a creation born from the heart is a creation that will last for generations to come. When we first approached Alfardan group, they have been seeking to share their heritage and cherished legacy in treasured timeless gifts. Founded by a leading pearl merchant, Alfardan family sustained its’ knowledgeable practices for over a century, turning it into a greatly respected and successful multinational business group for over 60 years in Qatar. This enterprise distinguished itself for its integrity, devotion and unique ability to deliver luxury products and services that engage their customers in an experience-driven relationship.
Presenting our own interpretation of Alfardan heritage on a luxury silk scarf was the perfect testimonial of their standards and legacy. The superior pieces’ design, story and packaging were treasured by Alfardan family members as much as their respected clientele. The exquisite silk creation of “A Collector’s Choice” is an artistic display of one of a kind pieces carefully chosen from Alfardan’s timeless pearl collection. Bordered with wavy strings of natural pearls sitting, the scarves came in long and square scarves in a variety of six colors.
“A String of Pearls” was the scarf chosen to be produced in a single classic black color giving it an opulent luxurious feel when worn. The magnificent featured pearl necklace is also from Alfardan’s own region-acquired pearl collection. “The pearls feel so real to the point that wearing the scarf looks like wearing actual strings of pearls around the neck!” remarked Alfardan’s family.
Each scarf was presented in a meticulously designed box bearing both Alfardan and Annada’s brands. It is then wrapped with an elegantly designed golden ribbon embellished with Alfardan’s Arabic calligraphy emblem. Unwrapping the box reveals the delicate wrapping paper holding together all the elements; the elegant scarf, the story behind the gift and the cherished family history all in a classic small-sized booklet, together with a set of exclusively designed ways to wear guide cards slipped inside a sleek black packet.
This first-time collaboration with Alfardan group was certainly a spectacular experience, one that gave us a chance to have an inside look into the history and heritage of one of the most prestigious families in the region. We are truly proud to have played a part in sharing their legacy. Future collaborations will absolutely be as striking as this one!